Postalytics alternatives: five direct mail tools with postcard prices

Postalytics alternatives at a glance

Five tools stand in for Postalytics here: Thanks.io, PostGrid, Lob, PostPilot and Click2Mail. As read on October 24, 2026, Postalytics's Free plan is $0 a month with a 4x6 postcard at $1.081 (First Class), and for a free Postalytics alternative, Thanks.io, PostGrid and Lob each have a $0 entry plan too.

Pick Thanks.io for handwriting-style postcards with postage in the rate, PostGrid for a print-and-mail API on a $0 plan, and PostPilot for an online store.

What Postalytics charges, for comparison

Postalytics has three tiers, billed monthly: Free at $0, Marketer at $199, and Pro and Agency at $399 a month. Its per-piece prices include printing, postage and paper. A 4x6 postcard at First Class is $1.081 on Free, $0.941 on Marketer and $0.821 on Pro and Agency, for 0 to 2,499 pieces on the paid tiers.

Postalytics lists no 4x6 postcard at Standard Mail, where its prices start at 6x9, $1.048 on Free. Higher volume and annual pricing go through its sales team. It prints and does not write by hand.

Handwriting-style mail: Thanks.io

Thanks.io is the alternative for a piece that should read as handwriting. Its help center says a digital rendering engine produces all the text, not pens. A 4x6 postcard is $1.18 on Pay as you go, which mails First Class, and $0.77 on Business at $49 a month, a Standard Mail rate. Thanks.io's order screen shows the final price.

Set beside Postalytics Free at $1.081, the Thanks.io rate includes a digitally rendered message and the Postalytics rate is a printed card. Business pays off above about 137 postcards a month with First Class on both plans, or about 120 at the list rates as printed. See Thanks.io vs Postalytics for the pair.

APIs: PostGrid and Lob

PostGrid sells a print-and-mail API. Starter is $0 a month for up to 500 mailings a month: $0.902 a 4x6 postcard and $1.059 a letter, both First Class, with printing, processing and postage included. An overage fee applies above 500, with no amount stated. PostGrid alternatives covers its own rivals.

Lob's Developer plan is $0 a month for up to 6,000 mailings a year and one user. Startup starts at $260 a month for up to 75,000. Postcards start at $0.905 on Developer and $0.645 on Startup. The plan fee is separate from the per-piece rate, which Lob says covers print, postage and envelopes. Its pricing page names no size or class; its help center says 4x6 at First Class.

Online stores and one-off jobs: PostPilot and Click2Mail

PostPilot sells automated postcards for online stores. Growth is $99 a month billed monthly or $82.50 a month on its annual tab, with cards from 68 cents and postage included. Pro is $499 a month billed monthly or $419 on the annual tab. Its Free plan has no plan fee and charges for postcards and postage. Its pages size the buyer at $1m to $3m a year in sales, or at least $3M in store revenue in the FAQ.

Click2Mail has no plan, and each job is priced as ordered. At the postcard estimator's default settings, a 4.25 x 6 inch postcard at First Class is $0.780 each for 500 pieces and $0.709 each for 5,000, postage inside. One piece is $2.491 because a $2.00 minimum charge on production applies, which is waived for purchasers of account credit.

Of these, Thanks.io, PostGrid, Lob and PostPilot each have a plan with no monthly fee, and Click2Mail prices each job with no plan. For the wider field, read best direct mail automation software.